top of page

Meet Hudson AI: My Huzza’s Intelligence Platform for Simplified Experiences

Huzza World

From self-driving cars and voice assistants to cutting-edge language models, artificial intelligence (AI) has rapidly transformed the way businesses and consumers interact with technology. AI refers to machines or software that learn from data, recognize patterns, and solve problems with capabilities that mimic human intelligence. Examples range from Netflix’s recommendation engine—which curates shows based on your viewing history - to Alexa or Siri, which use natural language processing to understand and respond to voice commands.


These examples show AI’s power to simplify tasks, reduce human workload, and create more personalized experiences. At My Huzza, we’re embracing this technology through our Hudson AI platform. Built around Large Language Model (LLM) technology by leveraging OpenAI’s ChatGPT, Hudson AI is designed to streamline processes, ensure consistency, and help both our partners and members enjoy a seamless marketplace journey.


A photorealistic avatar of a casually dressed man in his late 20s, wearing a sweater and purple scarf, walking in New York City at sunrise during winter. The uplifting atmosphere combines the winter chill with the warmth of the sunrise.

Why Hudson AI?

In a marketplace setting, the user experience hinges on two sides: members (customers) and partners (businesses). While we aim to keep processes straightforward for everyone, certain tasks - like creating compelling product descriptions or setting up rewards - can be time-consuming. Enter Hudson AI, our in-house intelligence platform that works to make these tasks as effortless as possible.


Key Goals of Hudson AI

  • Simplicity: Automate lengthy, complex tasks like writing long-form text or setting up rewards - so users can focus on more critical parts of their business.

  • Consistency: Maintain uniform and high-quality content across the marketplace, ensuring partners and members receive clear, accurate information.

  • Scalability: As the marketplace grows, AI provides the flexibility to handle increased data, partner onboarding, and new features without bottlenecks.


How does Hudson AI Work?

Hudson AI leverages Large Language Model capabilities that incorporate OpenAI’s ChatGPT technology. In practical terms, this means we feed concise inputs and instructions into Hudson AI, which uses the models developed by ChatGPT under the hood to generate more detailed and polished outputs - be it partner descriptions, reward details, or alerts. By integrating ChatGPT’s advanced language processing, we ensure that the marketplace content is optimized, clear, and engaging.


Current Features of Hudson AI

Right now, many of Hudson AI’s features focus on the partner experience, offering efficient ways for businesses to join My Huzza and quickly set up their offerings.


Partner Registration: Reducing Friction in Onboarding

While our member registration is straightforward, partners naturally have more information to provide - business type, location, descriptions, categories, and so forth. We recognized that typing out all these details can feel cumbersome, especially when a partner is already juggling operational tasks.


What Hudson AI Does:

Partners simply provide key points or a brief sentence about their business. With a single click, Hudson AI translates that short input into a concise, optimized paragraph that can be used for their official description on My Huzza.


Why It Helps:

  • Saves Time: No need to spend hours wordsmithing.

  • Consistent Quality: Ensures that every partner’s description meets a certain standard of clarity and style across the marketplace.

  • Reduces Onboarding Stress: Partners can focus on operations rather than on marketing jargon.


Example:

A café owner who types, “We serve artisan coffee and sandwiches, located in West Village. Family-owned for 10 years” can instantly generate a cohesive paragraph highlighting their specialties, background, and location.


Reward Creation: Speeding Up the Offer Setup Process

When partners want to launch a new reward. - say, a discount on pastries or a loyalty bonus for frequent shoppers - there’s quite a bit of info needed:

  • Name and details of the reward;

  • Expiration date or usage limitations;

  • Instructions for customers.


Hudson AI steps in to handle the long-form text fields. Partners simply input a few bullet points (e.g., “20% off pastries Monday-Friday,” “First-time buyers only”) and let Hudson AI craft a polished, consistent explanation that customers see on the My Huzza platform.


Benefit: Launching rewards feels intuitive and fast, which encourages partners to offer deals more frequently and keep the marketplace fresh with new promotions.


Upcoming Alerts and Notifications Optimization

Aside from text generation, Hudson AI is set to play a bigger role in optimizing alerts and notifications. We have hundreds of different notifications across My Huzza - for instance, letting members know they’ve just redeemed an offer or informing partners that someone has joined their loyalty program.


What We’re Working On:

We aim to test different wording, formats, and timing for these alerts to figure out what resonates best with users. Hudson AI can dynamically generate or adapt these notifications so they’re not only informative but also fun, engaging, and aligned with My Huzza’s brand voice.


Why It Matters:

  • Better Engagement: Alerts that feel personal and relevant encourage users to stay active.

  • Brand Differentiation: Unique and interesting notifications set us apart from generic, cookie-cutter platforms.

  • Reduced Manual Effort: Our team can focus on strategic tasks while AI handles the bulk of notification copy testing and iteration.


You may soon notice new or more personalized “congratulations” messages when redeeming an offer, along with other improved interactions. This is just one of many projects in the pipeline for Hudson AI.


Looking Ahead: The Future of Hudson AI

As My Huzza evolves, Hudson AI will grow in its capabilities. Our vision includes:

  • Enhanced Personalization for Members: Imagine members receiving custom-tailored suggestions for local businesses or deals based on their favorites and purchase history.

  • Advanced Analytics: AI can help partners track how their rewards are performing, highlighting which offers drive the most customer interest.

  • Fine-Tuned Recommendations: For partners, AI might suggest optimal times to release new rewards or which types of promotions historically yield the best results in a given neighborhood.


Ultimately, the synergy between LLMs like ChatGPT and our internal data will allow us to refine user journeys on both sides of the marketplace, ensuring My Huzza remains a dynamic, enjoyable platform for discovering local businesses and rewards.


Final Thoughts

Hudson AI exemplifies our commitment to simplify user experiences and maintain consistency across the marketplace. By harnessing the power of AI - particularly advanced language models like ChatGPT - we can provide high-quality text generation, faster reward creation, more effective partner registration, and soon, even smarter alerts and notifications.


For partners, this means less time spent crafting descriptions or brainstorming how to phrase an offer; for members, it means clearer, more engaging content and a smoother process from first discovery to final purchase.


As we continue expanding Hudson AI’s features, our driving principle remains the same: helping both members and partners thrive in the My Huzza ecosystem. Expect future updates to be bolder, faster, and even more intuitive - after all, we’re just getting started.


Whether you’re new to My Huzza or a longtime user, we hope you’re as excited as we are about the possibilities that Hudson AI brings. We can’t wait to see how this technology shapes our platform into a leader for independent businesses and loyal customers alike.


Stay tuned for more updates on Hudson AI and remember: a little AI assistance can go a long way, especially when it’s about making local commerce smarter, simpler, and more fun for everyone involved.

38 views

Comments


Commenting has been turned off.

© 2023-24 Huzza World Ltd

bottom of page